Sales and marketing results need context. Identify the product, channel, campaign goal and personal responsibility. Revenue growth needs a defined comparison period. Advertising clicks are not sales; they measure different things.
Separate team outcomes from your contribution. When figures are confidential, explain the activity and measurement approach. Connect CRM, advertising platforms and analytics with real tasks. Use information supported by your records instead of copying sample numbers. A metric without a basis makes the document less credible.
Detailed guide
Work experience and achievements in a CV: turn duties into clear evidence
